{"id":2738,"date":"2022-11-30T14:19:30","date_gmt":"2022-11-30T14:19:30","guid":{"rendered":"https:\/\/www.wrsquaredbeta.co.uk\/vida1\/?page_id=2738"},"modified":"2023-03-03T11:44:41","modified_gmt":"2023-03-03T11:44:41","slug":"our-ethos","status":"publish","type":"page","link":"https:\/\/www.wrsquaredbeta.co.uk\/vida1\/our-ethos\/","title":{"rendered":"Our Ethos"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-empty-column-bg-image fusion-column-has-bg-image\" data-bg-url=\"https:\/\/www.wrsquaredbeta.co.uk\/vida1\/wp-content\/uploads\/2023\/03\/sally-bunker.jpg\" data-bg=\"https:\/\/www.wrsquaredbeta.co.uk\/vida1\/wp-content\/uploads\/2023\/03\/sally-bunker.jpg\"><img decoding=\"async\" class=\"fusion-empty-dims-img-placeholder\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27960%27%20height%3D%271282%27%20viewBox%3D%270%200%20960%201282%27%3E%3Crect%20width%3D%27960%27%20height%3D%271282%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:120px;--awb-padding-bottom:120px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><em>Founder of VIDA Natural<\/em><\/h2><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_2);--awb-margin-bottom:10px;--awb-font-size:24px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"font-family:&quot;Roboto&quot;;font-style:normal;font-weight:300;margin:0;font-size:1em;\">Sally Bunker<\/h2><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-color:var(--awb-color4);\"><div class=\"elementor-element elementor-element-4542863 sc_fly_static elementor-widget elementor-widget-trx_sc_title\" data-id=\"4542863\" data-element_type=\"widget\" data-widget_type=\"trx_sc_title.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"sc_title sc_title_default\">After watching some extremely disturbing documentaries on the devastating effect plastic is having on our world I found myself wondering how I could help. Did I really know where all the plastic I righteously put in my recycling bin was going? Am I putting the correct plastic in? What are genuine environmentally friendly alternatives? When researching I was astounded at how blissfully ignorant I was\u2026.<\/div>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-40c82f9 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"40c82f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-text-editor elementor-clearfix\">\n<p>The majority of us want to help with the crisis but unfortunately we are either wasting our time due to unknowingly putting the wrong types of plastic in our recycling bins or do not have any other alternatives. There is a horrific amount of plastic pollution all over the world and lets be brutally honest we can\u2019t fix the damage it has already caused. But surely we can prevent adding to it?\u00a0<\/p>\n<p>I looked at the most obvious day to day items I use and where can I cut out plastic. The obvious solution was to help others do the same. VIDA Natural was born!<\/p>\n<p>Let\u2019s make a difference, discover your zero waste life.<\/p>\n<p>Thank you for caring.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"212\" height=\"67\" src=\"https:\/\/www.wrsquaredbeta.co.uk\/vida1\/wp-content\/uploads\/2023\/03\/sally-bunker.png\" data-orig-src=\"https:\/\/www.wrsquaredbeta.co.uk\/vida1\/wp-content\/uploads\/2023\/03\/sally-bunker.png\" alt class=\"lazyload img-responsive wp-image-6215\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27212%27%20height%3D%2767%27%20viewBox%3D%270%200%20212%2067%27%3E%3Crect%20width%3D%27212%27%20height%3D%2767%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.wrsquaredbeta.co.uk\/vida1\/wp-content\/uploads\/2023\/03\/sally-bunker-200x63.png 200w, https:\/\/www.wrsquaredbeta.co.uk\/vida1\/wp-content\/uploads\/2023\/03\/sally-bunker.png 212w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 680px) 100vw, 212px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:120px;--awb-padding-bottom:100px;--awb-margin-top:0px;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/www.wrsquaredbeta.co.uk\/vida1\/wp-content\/uploads\/2023\/03\/single-use-plastic.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1424.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:#ffffff;--awb-margin-bottom:0px;--awb-font-size:70px;\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"font-family:&quot;Roboto&quot;;font-style:normal;font-weight:100;margin:0;font-size:1em;\">Plastic usage<\/h1><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:#ffffff;--awb-margin-top:0px;--awb-font-size:70px;\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"font-family:&quot;Roboto&quot;;font-style:normal;font-weight:100;margin:0;font-size:1em;\">facts<\/h1><\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-text-color:#ffffff;--awb-margin-bottom:50px;\"><p>I drink a lot of water and always like to carry some whilst out and about especially with my two small children. Little did I know that plastic bottles are one of the worst offenders for plastic pollution!\u00a0<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-custom_color_2);--awb-margin-bottom:0px;--awb-font-size:30px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">700<\/h3><\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#ffffff;--awb-margin-top:0px;--awb-font-size:30px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">years<\/h3><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:18px;--awb-text-color:#ffffff;\"><p>Plastic bottles require up to 700 years to dissolve, during which time they break up in to micro plastics<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-custom_color_2);--awb-margin-bottom:0px;--awb-font-size:30px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">80%<\/h3><\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#ffffff;--awb-margin-top:0px;--awb-font-size:30px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">not recycled<\/h3><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-text-color:#ffffff;\"><p>80% of plastic bottles never get recycled &amp;\u00a090% of the cost of bottled water is the bottle itself<\/p>\n<\/div><\/div><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-custom_color_2);--awb-margin-bottom:0px;--awb-font-size:30px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">7.7<\/h3><\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#ffffff;--awb-margin-top:0px;--awb-font-size:30px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">billion<\/h3><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:18px;--awb-text-color:#ffffff;\"><p>Single-use plastic water bottles are consumed in the UK every year<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-custom_color_2);--awb-margin-bottom:0px;--awb-font-size:30px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">50%<\/h3><\/div><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#ffffff;--awb-margin-top:0px;--awb-font-size:30px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">in the Thames!<\/h3><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-text-color:#ffffff;\"><p>50% of plastic in the Thames is single use plastic bottles<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-space-around fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/IW3jEIYBFzg?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-2738","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.wrsquaredbeta.co.uk\/vida1\/wp-json\/wp\/v2\/pages\/2738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wrsquaredbeta.co.uk\/vida1\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.wrsquaredbeta.co.uk\/vida1\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.wrsquaredbeta.co.uk\/vida1\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wrsquaredbeta.co.uk\/vida1\/wp-json\/wp\/v2\/comments?post=2738"}],"version-history":[{"count":9,"href":"https:\/\/www.wrsquaredbeta.co.uk\/vida1\/wp-json\/wp\/v2\/pages\/2738\/revisions"}],"predecessor-version":[{"id":6222,"href":"https:\/\/www.wrsquaredbeta.co.uk\/vida1\/wp-json\/wp\/v2\/pages\/2738\/revisions\/6222"}],"wp:attachment":[{"href":"https:\/\/www.wrsquaredbeta.co.uk\/vida1\/wp-json\/wp\/v2\/media?parent=2738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}